Posted in Care to Care?

Child Sexual Abuse in India – The Piercing Sound of Silence

Child sexual abuse is a global threat and has spread its poisoned roots in the very soil of India. What makes India, a country rich in ethics and values faces such hideous and alarming crime?

India may be rich and deep-rooted in its culture and values, but the mentality of people in India impoverishes this rich culture. The age-old superstitions, belief in patriarchy, prevailing myths curb the essence of love and humanity. If India was free from such evils, imagine how flourishing this land would be for the children of our country! Our values make it difficult for children assert themselves and exhibit any independence in thought, action, or behaviour. Children, the future of our country are living like parasites due to our value system. Mostly, fear wears the mask of respect and children are expected to know their limits. Hence, freedom of speech is a farce for children.


From the many distressing problems that children go through, child sexual abuse, definitely, is horrendous. Here are some reasons that probably make Child Sexual Abuse prevail in India.

Overarching Pressure of Patriarchy: Children, especially in India, are interrelated in many ways right from their birth. Irrespective of the education given to women and child welfare, our society breathes patriarchy! The roots of patriarchy are so strong and widespread that it seems to be taking us ages to eradicate its very essence of our psyche. The difference between boys and girls is made right from the colours and toys they may like. This goes on to their nature and supposed roles wherein boys are expected to be ‘macho’, guardians of women/children; women are expected to be submissive, caregivers and sufferers. On one hand, we presume men as the abusers; hence, it is generally considered that boys cannot be abused. On the other hand, women are considered natural victims and hence are not assumed as abusers. This concept is downright incorrect. The same idea is passed on to generations. The cycle has to break. One has to understand that Child sexual abuse is done for sexual gratification and power over children – the victim could be anyone regardless gender.

Family Institution: Our country emphasizes family integrity, loyalty, and unity. However, children are not encouraged to be independent and self-sufficient. Children are considered ‘true at heart’ and innocent but when they express their dislike towards someone touching or behaving with them incorrectly, it is considered that the child is either dimwit or pretends to know more than his/her age. Their mere grievance of disliking someone’s touch is conveniently ignored. As if they can’t have a voice of their own. Visitors can touch/ kiss them as they like. Their intentions may not be wrong, but a child has complete right to refuse if they don’t like and it is parents’ duty to listen and act. It is assumed that only children of the poor face this situation. Again, it is pure myth. There are cases where members of rich joint families have used children of their own family for sexual gratification. These families are more concerned about pride and honour; hence, their children are not even heard. If a child raises a voice, s/he is silenced. Parents may forget this incidence in their child’s life as a part of them growing up, but the event is mostly carved in the victim’s (child) mind and it can have adverse effects on them in their adulthood.

A lack of safety: Child sexual abuse is a planned crime. The abuser keeps a check on the child’s daily activities, befriends the child’s near ones, becomes his/her confidant and accordingly commits the crime. The matter of safety is essential because the abuser can actually be anyone. In India, neighbours and guests are equivalent to God. Hence, parents blindly trust these strangers (who pretend to be well-wishers) and this can sometimes be dreadful. Not only strangers but people we know for ages can be the abusers. Coming down to the seriousness of this crime, in some cases, parents have themselves abused children sexually.

In the face of such crisis, how do we ensure safeguarding our children?


Awareness: is the key! Adults should keep their eyes open and an ear out for all the possible signs. Here out your children, befriend them and actively participate in their life. Educating children in the first place is important so that they can speak if they fear or suspect anything.

Teach: Children are uncut diamonds. They learn from us. On the blank slate of their minds and hearts, we can write the songs of innocence and wisdom. They mould as we mould them, in the environment that we give them. It will be up to us to cast them in a better shape for them to make a better tomorrow.

Get Involved: In spite of the grim cases of child sexual abuse, currently there are only four organizations in India working on the issue in a focused manner. We Indians need more mouths to spread the word and more hands to protect the future of our country. Get involved in this crucial matter of India and be the change you want to see.

Posted in Top 5-10 of Anything and Everything

Nine Actionable Techniques for Effective Content

We all write content keeping certain goals in mind. To meet these goals, investing required time and effort and creating niche content helps. When you choose the easy way and write poor content, it will ultimately take you nowhere. Authentic and original content helps your site get more exposure. Whether your content is for business purpose or a personal blog, it’s important to write it right. Let’s look at some actionable tips that can help you get your content right.

Original Content is Timeless

By all means, we can learn from any available source. But copy pasting it as it is an offense to the original writer and this will not take us anywhere. Taking this thought a little further, we should also consider sharing original ideas because original comes from originality. Thinking and sharing your own opinion can help change existing trends.  Hence, speak your heart out in the guise of original and constructive content.

From business point of view, Google has made it clear that that they will penalize sites with duplicate content, which means they are looking for association with high quality sites that contain original content. It’s evident that original and niche content has a long life with Google which in turn will definitely reap benefits for your business. In order to boost SEO rankings, content marketers have to gain traffic and/or leads. This can be done by having plagiarism-free content on your blog or website.

 Useful and Actionable Content is Valuable

Applying learning in real life is essential. After reading your content, do your readers find it useful enough to apply it in real life? It’s simple. If you don’t have anything useful to say, don’t say it at all! Speaking your heart out doesn’t mean you add to the already burgeoning pool of not-so-useful content. Content that helps readers take immediate actions to find solutions to their problems is the need of the day. Probably, your readers know where the gap is—what’s needed is to tell them how to fill the gap. Hence, firstly identifying your audience and their problems and accordingly creating a pathway to their solutions is a great way of making your content actionable. Your content should definitely spark some workable ideas in the minds of the readers.

Headlines Rule Content World

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” – David Ogilvy

Unfortunately, a great article can fail due to poor headline because majority people use headlines to decide whether or not to read your article. Well-written titles are important on many—to grab attention, to attract RSS readers’ and social bookmarking sites, to hoard loyal readers, for search engine optimization.

Readers Seek Answers

When stuck in work, finding answers on Google is indeed the best and fastest solution. And that is exactly what readers look for when reading your content.  A headline catches your readers’ attention and they want to know more. Probably, they already have some queries and in quest of right answers they have landed up on your page. Now after reading all that you have written, if they don’t find actionable solutions, it’s likely possible those readers won’t come back to your page. And that is a big loss. Let’s also understand that readers want to find answers really fast. So its important to make content easy to read and understand so that people can quickly scan through all the essential points.

 Thought-Provoking Content Lasts Longer 

After the catchy headline, the introductory paragraph helps your reader decide whether to be with you in your journey. If reader finds the introduction engaging then they will likely read every word of your content with a hope they get to learn something new. It is essential to leave readers with questions and not spoon-feed everything so that they get an opportunity to reflect upon the knowledge you provided. Also consider structuring your content in a story form because in our childhood most of us loved listening to grandma stories. And some of these stories must be fresh in our minds till date. So why not try the same with your content? By the end of it do not forget to have a strong and thought provoking message in your content that compels the reader to think. Only then will your message linger like a piece of music in their minds.

Authenticity MattersGet Real

Referring to various sources for information is accepted, but it is our duty to cross-check whether the information is accurate. Here are few ways of making your content accurate –

  • Define an ideal set of customers.
  • Determine precisely ‘need to know’ information.
  • Ensure the source is trusted and authoritative.
  • Deliver that information in a pertinent and compelling way.
  • Stimulate a level of conviction that makes it easy for them to buy your thought.

A Picture is worth a Thousand Words

We already know that different people learn differently. Some learn visually (visual learners), some learn by listening (auditory learners) and other do by using hands-on approach (kinaesthetic learners). But what’s important to know is that almost everyone learns better with visual aids. So adding pictures to support whatever we write helps communicate the message faster.

Disclaimer: Add images that help add value. 

KISS techniqueKeep it Short and Sweet

Time is money. So readers prefer extracting as much as possible from your content in least possible time.  To-the-point information consumes lesser time of both the parties – reader and writer. So make sure to eliminate rhetorical fluff. This elimination actually takes more of writer’s time—but it’s worth it!

Your article should be filled with accurate information, so do not focus on word count. For more information on blog’s word count check out HubSpot blog post.

 Update and be Up-to-date

Out of the blue you decide to write! And thoughts flow on paper. You post your brilliant article about all the new things you learnt in order to enlighten your readers. And then what? You are back to your routine work and forget about writing. It is essential to keep your eyes and ears open and be committed to writing. Only then can you enlighten the world about all the new and bright things you learn.

Remain Curious and Keep Learning!