We all write content keeping certain goals in mind. To meet these goals, investing required time and effort and creating niche content helps. When you choose the easy way and write poor content, it will ultimately take you nowhere. Authentic and original content helps your site get more exposure. Whether your content is for business purpose or a personal blog, it’s important to write it right. Let’s look at some actionable tips that can help you get your content right.
Original Content is Timeless
By all means, we can learn from any available source. But copy pasting it as it is an offense to the original writer and this will not take us anywhere. Taking this thought a little further, we should also consider sharing original ideas because original comes from originality. Thinking and sharing your own opinion can help change existing trends. Hence, speak your heart out in the guise of original and constructive content.
From business point of view, Google has made it clear that that they will penalize sites with duplicate content, which means they are looking for association with high quality sites that contain original content. It’s evident that original and niche content has a long life with Google which in turn will definitely reap benefits for your business. In order to boost SEO rankings, content marketers have to gain traffic and/or leads. This can be done by having plagiarism-free content on your blog or website.
Useful and Actionable Content is Valuable
Applying learning in real life is essential. After reading your content, do your readers find it useful enough to apply it in real life? It’s simple. If you don’t have anything useful to say, don’t say it at all! Speaking your heart out doesn’t mean you add to the already burgeoning pool of not-so-useful content. Content that helps readers take immediate actions to find solutions to their problems is the need of the day. Probably, your readers know where the gap is—what’s needed is to tell them how to fill the gap. Hence, firstly identifying your audience and their problems and accordingly creating a pathway to their solutions is a great way of making your content actionable. Your content should definitely spark some workable ideas in the minds of the readers.
Headlines Rule Content World
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” – David Ogilvy
Unfortunately, a great article can fail due to poor headline because majority people use headlines to decide whether or not to read your article. Well-written titles are important on many—to grab attention, to attract RSS readers’ and social bookmarking sites, to hoard loyal readers, for search engine optimization.
Readers Seek Answers
When stuck in work, finding answers on Google is indeed the best and fastest solution. And that is exactly what readers look for when reading your content. A headline catches your readers’ attention and they want to know more. Probably, they already have some queries and in quest of right answers they have landed up on your page. Now after reading all that you have written, if they don’t find actionable solutions, it’s likely possible those readers won’t come back to your page. And that is a big loss. Let’s also understand that readers want to find answers really fast. So its important to make content easy to read and understand so that people can quickly scan through all the essential points.
Thought-Provoking Content Lasts Longer
After the catchy headline, the introductory paragraph helps your reader decide whether to be with you in your journey. If reader finds the introduction engaging then they will likely read every word of your content with a hope they get to learn something new. It is essential to leave readers with questions and not spoon-feed everything so that they get an opportunity to reflect upon the knowledge you provided. Also consider structuring your content in a story form because in our childhood most of us loved listening to grandma stories. And some of these stories must be fresh in our minds till date. So why not try the same with your content? By the end of it do not forget to have a strong and thought provoking message in your content that compels the reader to think. Only then will your message linger like a piece of music in their minds.
Authenticity Matters—Get Real
Referring to various sources for information is accepted, but it is our duty to cross-check whether the information is accurate. Here are few ways of making your content accurate –
- Define an ideal set of customers.
- Determine precisely ‘need to know’ information.
- Ensure the source is trusted and authoritative.
- Deliver that information in a pertinent and compelling way.
- Stimulate a level of conviction that makes it easy for them to buy your thought.
A Picture is worth a Thousand Words
We already know that different people learn differently. Some learn visually (visual learners), some learn by listening (auditory learners) and other do by using hands-on approach (kinaesthetic learners). But what’s important to know is that almost everyone learns better with visual aids. So adding pictures to support whatever we write helps communicate the message faster.
Disclaimer: Add images that help add value.
KISS technique—Keep it Short and Sweet
Time is money. So readers prefer extracting as much as possible from your content in least possible time. To-the-point information consumes lesser time of both the parties – reader and writer. So make sure to eliminate rhetorical fluff. This elimination actually takes more of writer’s time—but it’s worth it!
Your article should be filled with accurate information, so do not focus on word count. For more information on blog’s word count check out HubSpot blog post.
Update and be Up-to-date
Out of the blue you decide to write! And thoughts flow on paper. You post your brilliant article about all the new things you learnt in order to enlighten your readers. And then what? You are back to your routine work and forget about writing. It is essential to keep your eyes and ears open and be committed to writing. Only then can you enlighten the world about all the new and bright things you learn.
Remain Curious and Keep Learning!